Writing for the Web

How to Do Keyword Research in 60 Minutes or Less

How to Do Keyword Research in 60 Minutes or Less

When I ask my clients this question “What keyword or phrase should I type into Google that you want your business or brand to be known for?” about 90% of them have no idea how to answer me.

If this sounds like you, that’s totally ok.  You don’t have to be an SEO ninja to figure it out.    The fact that you can discover how many people per month are searching for something, what words they're using, and what questions they're asking in search still boggles my mind!

Keyword research doesn’t have to be a painful process and I am going to show you 5 easy hacks that connect you with your target audience in no time.

5 Ecommerce Mistakes That Could Be Costing You Sales

5 Ecommerce Mistakes That Could Be Costing You Sales

Did you ever wonder if your website could be costing you sales?  Sure it looks pretty and you have tons of content.  You constantly tweak your product and service pages.  But did you ever think your content could be causing that customer not to add that product or service to the cart?

Here are five ecommerce copywriting mistakes that might be costing you business and I’ll show you how you can fix them.

How Your Website Can Be Picked For Google's Featured Snippet

How Your Website Can Be Picked For Google's Featured Snippet

Did you ever wonder how sites get featured in Google’s “featured snippet” which appears above the organic search results and below the paid advertising?   Appearing in this snippet can prove to be a huge competitive advantage, increase visibility and rank for your creative business.  Is it impossible to achieve?  Here’s a quick tutorial on how you can optimize your website (whether it be content or video) to be picked for a featured snippet.

SEO Copywriting Strategies: Let's Break it Up

SEO Copywriting Strategies:  Let's Break it Up

Congrats on finally making your keyword list!  You may have found keywords or keyword phrases that are often four to five words long with a high search count and low competition.   So what’s the problem you ask? Well, even if you have a bunch of keywords when you put it into your site the copy does not seem to flow.  It just doesn’t make sense.   Did you know you can break up these keywords with the use of basic punctuation and line breaks?

Is Blogging Right For Your Business?

Is Blogging Right For Your Business?

Blogging is very popular — now more than ever. And, with good reason. There are a lot of benefits to blogging. But, are those benefits worth the time for your business? In this article, I'm going to go over the benefits of blogging. I'll cover businesses should avoid blogging, and businesses that would I would encourage to start.

How to Describe Any Product on Your Website

How to Describe Any Product on Your Website

If you ever have been stuck coming up with product copy for your website or Amazon listings you are certainly not alone!   I used to sit at my laptop for hours besides myself wondering how I am I going to write about hundreds of items that are exactly the same but somehow make the copy sound different?  Seems impossible right?   Not at all.  Here are my 8 top tips how to write just about anything on your website!

How To Start Proofreading As A Side Hustle

How To Start Proofreading As A Side Hustle

Guest post by Phon Baillie. Do you want to make some extra money on the side? Would you like to do it as easily as possible, without any capital investment or lots of training? Do you have a natural talent with language?

If so, then you’re a great candidate for proofreading. Proofreading is a skill that doesn’t require an English degree and can be done remotely. It also makes a great side hustle that you can balance with your full-time job or other hustles.