Now chances are you might be planning your own Black Friday/Cyber Monday event for your online store or website. If you’re a small business, competing with retail giants on price shouldn’t be your main objective. Let's be honest here- It just might not be profitable.   You have to use your creativity to bring the customers to your store during the holiday season. No matter if you have a physical or online store, you can also create your marketing campaigns around the following three events.

Last week we chatted about online reviews and how to handle them when you find a negative one out in cyberspace.  Check out this post here in case you missed it.  When it comes to responding to the concerns of your customers, there’s no such thing as overdoing it. They can’t interact with the product before they purchase it so they need the extra assurance that they can buy from you and contact you if there is an issue.

So when issues do arise, it’s imperative that you provide your customers multiple avenues to resolve their problems. Customers these days expect omnichannel integration. What does that mean exactly?

Feedback about your products or business can pop up anywhere these days.  Finding comments about your work, services or brand can easily be found on social media and blogs but what if you stumble upon a negative review or feedback?   What should you do?

You have finally gotten your site launched and are ready to starting making sales!  But have you thought about your website’s return policy?  Sure the goal is not to have any returns but let’s face it the online sales return rate for some product categories can be as high as 50%! That’s right, 50%!

Having a solid return policy in place on your ecommerce site will not only create credibility and validity with potential customers  but will create loyal and lifetime customers for those that decide to make a purchase.   So are customer returns somehow your fault?  Not necessarily but you can do everything in your power to prevent them!

Here are 6 handy tips to think about when creating your ecommerce return policy.

International shipping doesn’t have to be complicated and scary.  Simply by knowing the restrictions, and how to overcome them, you can easily surpass the international hurdle and start finding customers all over the world.

Moving your site from Wordpress to Squarespace doesn't have be difficult. To tell you I was beyond nervous leaving the land of Wordpress would be an understatement.  I could not have been more wrong.  I am so delighted with the switch I am wondering why did I wait this long?

Now that you figured out your cost of your product or collection you need to decide on a retail price. Let’s recap from our pricing for profitability post last week.  Say for example, if you are making a handbag and a spool of thread costs approximately $2. You find that you only use a portion of the spool of thread so you estimate it costs 20 cents per tote to use this thread. 

We touched briefly last week on how to price your products.  If you missed it check out our blog post here.  Knowing how much your product costs you to make is key to determining your retail price.  This is otherwise known as costs of goods which is a crucial component in pricing your products for profitability!

Pricing your products or collection can be a challenge for many emerging designers and there are various opinions out there on the best way to do it.  So no matter if you are pricing your products for wholesale or retail (or both) here are some tips to make sure your products are priced for profitability!