Have you ever read through a product description on an ecommerce site that just didn’t sell. It didn’t give you the details you need? You were left wondering do I really need to buy that or what do I need that for?
On the other hand, I have bought products that I wouldn’t buy otherwise because the compelling product description convinced me that I need it and must have it in my life. It reeled me in because it was speaking to my own buying needs.
As an e-commerce store, having poor product description copy is like having nothing there at all. You just won’t sell. Sure the pretty image helps but…
Writing a great product descriptions that sell takes time, thought, and a sprinkle of consumer and buying psychology, but in the long run it is worth the extra effort. You will see it pay off!
In this video, I will take you through 5 tips on how you can write product descriptions that sell. Enjoy our ecommerce video of the week!
Stay tuned for more e-commerce tips headed your way in September!
-Melissa
